Radilson Gomes

**Founding / Lead Product Designer - AI Platforms & Developer Tools**

Brasília, Brazil | [+55 (61) 98101-2112](tel:+5561981012112) | [radilson@gmail.com](mailto:radilson@gmail.com) | [linkedin.com/in/radilson](https://www.linkedin.com/in/radilson) | [github.com/radcraft](https://github.com/radcraft) | [X @radilson](https://twitter.com/radilson) | [radilson.com](https://radilson.com)

## Summary

Founding product designer who codes, with 16 years of experience turning complex technology into clear, useful products. First designer at fal and Basis Theory, with deep experience taking AI platforms, developer tools, and B2B SaaS products from 0 to 1. Self-taught and relentlessly curious, I learn unfamiliar domains from scratch and go all in with early-stage teams, contributing beyond the usual design remit wherever it helps the company move forward. I work across product strategy, interaction and visual design, design systems, developer experience, and code-based prototyping to turn early ideas into polished, testable product experiences. I use AI as part of the design process to move from ambiguity to working product ideas faster, while keeping product judgment and craft human-led.

## Experience

### [fal](https://fal.ai/) | Founding Product Designer

**Jun 2025 - Present | Remote**

- Established the product-design foundation for a generative-media platform used by 1.5M+ developers, spanning Model APIs, Serverless, Compute, Sandbox, dashboards, and core developer workflows.
- Created and named [fal Sandbox](https://fal.ai/sandbox), a multi-model environment for running the same prompt side by side, comparing generative-media results, speed, and cost, and sharing results with a team; led its product direction, experience, launch framing, and supporting copy.
- Built **infer**, fal's design system, including a three-tier token architecture and reusable component foundations that make product quality and consistency scalable.
- Lead the evolving Serverless information architecture and observability experience, including navigation, application controls, usage and billing clarity, logs, environments, and analytics for cost, latency, reliability, and operational trust.
- Helped scale the design function from one to four designers while representing product design in hiring and cross-functional product conversations.

### [Pixeldrops](https://pixeldrops.design/) | Founder & Product Designer

**Jan 2014 - Present | Remote**

- Run an independent product-design studio for founders and early-stage teams building AI products, developer tools, fintech, commerce, and premium consumer experiences.
- Partner with clients including Basis Theory, Kapa.ai, Rep.ai, Stablecoin.xyz, Brale, and BSPK on product UX, websites, design systems, brand expression, and working prototypes.
- Work as an embedded, high-agency partner: step into product strategy, technical exploration, brand, prototypes, and communication wherever a team needs momentum, not only within a formal design remit.
- Combine high-fidelity interface craft with product strategy and code-based prototyping to help teams make early product decisions before investing in full implementation.

### [Upwork](https://www.upwork.com/) | Senior Product Designer, Work Management

**Jun 2024 - Aug 2025 | Remote**

- Redesigned the fixed-price milestone experience for millions of clients and freelancers to address a multi-year decline in 28-day contract starts.
- Identified the core comprehension problem: users had to reconstruct payment status from six disconnected UI signals and could not tell whose turn it was.
- Designed **Last Activity** and role-aware **Next Step / Action Required** patterns as a single source of truth across every milestone state, including revisions, auto-release, and multi-milestone flows.
- Shipped the work as a 50/50 experiment that produced statistically significant lifts in 28-day contract starts (+0.47%), milestones paid (+0.42%), and milestones submitted (+2.33%), with neutral spend.

### [Basis Theory](https://basistheory.com/) | Founding Product Designer

**Apr 2021 - Jun 2025 | Remote**

- Served as the first and only designer from day one, building a developer-focused platform that simplifies the secure handling of sensitive data.
- Designed the product 0 to 1, including the developer portal, documentation, brand, marketing site, and end-to-end developer experience.
- Redesigned onboarding and documentation, reducing time to first token generation by 56.6%, from 15 minutes to 6.5 minutes.
- Improved documentation task-completion rates by 233% in user testing and reduced clicks required to find the right information by 66%.
- Designed and built the Basis Theory site in Framer, increasing perceived trustworthiness by 12% in user tests.
- Shipped [Sendsecure.ly](https://sendsecure.ly/), a one-time secret-sharing tool used to share more than 1,600 secrets.

### [Avenue Code](https://avenuecode.com/content/avenuecode/en/who-we-are.html) | Principal Product Designer

**Nov 2020 - Apr 2021 | Remote**

- Designed and tested an immersive virtual Starbucks coffee-farm experience that reached 400,000+ visitors in 100+ countries.
- Shaped the user journey, website, and VR tours with a cross-functional team of three engineers and a product manager.
- Helped establish a foundation for three follow-on initiatives, including Starbucks shift-supervisor training and Rewards-program integration.

### [Zello Tecnologia](https://www.zello.tec.br/) | Design Manager / Senior Product Designer

**Jan 2014 - Nov 2020 | Brasília, Brazil**

- Led product strategy and interface design for 150+ digital-government projects across education, health, banking, justice, and the environment.
- Recruited, developed, and managed 12+ designers, while mentoring junior designers in product thinking and interface craft.
- Designed products used by 10M+ Brazilian citizens, including Brazil's official COVID-19 mobile app and its Apple exposure-notification integration.
- Designed the first mobile experience for the Rio de Janeiro Botanical Garden.

### Earlier Experience

**UI/UX Designer and Front-end Developer, Xys Interatividade | Feb 2013 - Apr 2014**

Designed two versions of a corporate social network used by Brazilian government agencies and a job-discovery tool that increased reach by up to 330%.

**UI/UX Designer and Front-end Developer, Grupo Novácia | Mar 2011 - Feb 2013**

Created the initial information architecture, interface design, and front-end implementation for the Gestor Social platform.

## Selected Capabilities

**Product:** 0 to 1 Product Design, AI Products, Developer Experience, B2B SaaS, Product Strategy, User Flows, Interaction Design, User Research, Usability Testing, Content Design

**Systems & Craft:** Design Systems, Design Tokens, Figma Variables, Visual Design, Responsive Web Design, Mobile Design, Typography, Information Architecture, Prototyping

**AI & Code-Based Prototyping:** Generative Media Workflows, Model Playgrounds, AI-Assisted Research and Synthesis, AI-Assisted Interface Exploration, Code-Based Prototypes, HTML, CSS, JavaScript, API Concepts, Cursor

**AI & Code:** Claude, Claude Code, Codex, Cursor Conductor, GitHub, Vercel

**Design & Product Workflow:** Figma, Figma Motion, Framer, Glyphs, Webflow, Linear, Obsidian, Paper, Wispr Flow, Notion, Adobe Photoshop, Hotjar, UserTesting

## Education

**MBA, Digital Marketing & Communication** - IESB, Instituto de Educação Superior de Brasília | 2012 - 2013

**BSc, Computer Science** - UniCEUB, Centro Universitário de Brasília | 2008 - 2011

## Recognition & Features

- [Honorable Mention, Awwwards](https://www.awwwards.com/sites/radilson-gomes-24-portfolio) | 2024
- [Portfolio of the Day, Pafolios](https://pafolios.com/radilson-gomes) | 2024
- [Special Kudos, Best UI Design, Best UX Design, and Best Innovation, CSS Design Awards](https://www.cssdesignawards.com/sites/radilson-gomes-23-portfolio/43251/) | 2023
- Featured in [Learn UI Design](https://www.learnui.design/blog/great-ux-ui-portfolio-home-page.html), [UX Planet](https://uxplanet.org/how-2024s-ui-ux-trends-can-propel-your-business-ahead-7fd7ab82bdb0), [Path Unbound](https://pathunbound.com/why-is-this-the-best-ui-ux-design-portfolio-ever/), and [Muzli](https://muz.li/blog/60-most-creative-portfolio-websites-of-2023/) | 2023-2024

## Languages

Portuguese (native) | English (full professional proficiency)
